Staging · test payments only · not the live store
Free standard shipping over $60 USD / $80 CAD · Grown inside a UNESCO World Heritage Site
Fanjing Mountain · Guizhou, China
UNESCO WHS
One mountain. One small farm.
Matcha grown inside Fanjing Mountain, a UNESCO World Heritage Site in Guizhou, China. Sustainably farmed by hand, in small batches.
Where
UNESCO World Heritage Site
Fanjing Mountain, inscribed 2018
Who
Small independent farm
One grower, one protected plot
How
Sustainably farmed
Shade-grown, hand-picked, stone-milled
Proof
Every lot lab-tested
Reports published per lot
The Ladder · 01 → 06
Climb the mountain
Five matcha grades named for the way up Fanjing Mountain, from the mist at its foot to the summit, plus a roasted hojicha. The higher the number, the earlier the pick, the deeper the umami and the smaller the lot.
- 01MistBrume
Latte & kitchen grade
Lattes · Baking
30g tin $22.00≈ $1.47 / bowl - 02DewRosée
Premium latte & first bowl
Lattes · Usucha (thin tea)
30g tin $26.00≈ $1.73 / bowl - 03GroveBosquet
Daily ceremonial
Usucha (thin tea)
30g tin $30.00≈ $2.00 / bowl - 04RidgeCrête
Premium ceremonial
Usucha (thin tea) · Koicha (thick tea)
30g tin $36.00≈ $2.40 / bowl - 05SummitSommet
Reserve ceremonial
Koicha (thick tea) · Usucha (thin tea)
30g tin $48.00≈ $3.20 / bowl - 06EmberBraise
Roasted hojicha powder
Lattes · Baking
30g tin $20.00≈ $1.33 / bowl
Start here
Two easy ways in
Not sure yet? Start here
The Fanjingshan Flight
All six grades in 20g pouches. Taste the whole mountain, then pick your grade. The full price comes back as credit on your next order.
Everything for your first bowl
Ritual Starter
Any 30g tin plus our stoneware chawan and 100-prong bamboo whisk, for 10% less than buying them apart.
Origin · Guizhou, China
A mountain that protects its tea
Fanjing Mountain rises out of the clouds of northeastern Guizhou. It has been a UNESCO Biosphere Reserve since 1986 and a World Heritage Site since 2018, home to ancient forests and species found nowhere else. Our farm sits entirely inside the protected site, so it can never grow bigger than the land allows.
Whisked powdered tea began in Song-dynasty China, centuries before it travelled to Japan. Our matcha brings it back to the mountains where the tradition started.
Read the origin story- 01Sift
Sift 2g of matcha (one heaped bamboo scoop, or 1 tsp) into a warm bowl.
- 02Pour
Add 70ml of water at about 75°C (165°F). Never boiling.
- 03Whisk
Whisk briskly in a W-shape for 15–20 seconds until a fine foam forms. Drink right away.
Proof, not adjectives
Every lot, traced and tested
Each harvest lot carries its harvest date and grade, and goes to an independent lab for pesticide and heavy-metal testing before it ships. We publish the reports so you can read them yourself.
See quality & lab reportsFor cafés & tea bars
Pour a matcha nobody else has
A small, independent farm with a story your customers can taste. Start with the Flight to test every grade on your bar; we credit it back on your first wholesale order.
Wholesale for cafésLetters from the mountain